Privacy Policy

Kraken Nutrition and its affiliates ("we," "us," or "our") are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose information when you visit our website, purchase our products, or engage with our services. We are based in Utah and comply with applicable data protection laws, including the California Consumer Privacy Act (CCPA, as amended by the CPRA) for California residents and the Utah Consumer Privacy Act (UCPA, as amended) for Utah residents. By using our website or services, you consent to the practices described in this policy.

Information We Collect We collect information to provide, improve, and personalize our services, process orders, and conduct marketing activities. The types of information we collect include:

Information You Provide to Us

  • Personal Details: When you place an order, create an account, or contact us, we may collect your name, email address, phone number, billing address, and shipping address.

  • Payment Information: Credit card details or other payment information, processed securely through third-party payment processors. We do not store payment information directly.

  • Communications: Information you share when contacting our customer service team, signing up for newsletters, or participating in promotions, surveys, or contests.

  • Account Information: If you create an account, we collect your username, password (stored securely via hashing), and purchase history.

Information Collected Automatically

  • Browsing Data: We use cookies, web beacons, and similar technologies to collect information such as your IP address, browser type, device type, operating system, pages visited, and time spent on our website or services.

  • Usage Data: Details about your interactions with our website or services, such as products viewed, links clicked, and navigation patterns, used for analytics and marketing purposes.

  • Location Data: Approximate location derived from your IP address to customize content or comply with regional regulations.

Information from Third Parties

  • We may obtain information from third parties, such as marketing partners or analytics providers, to enhance our services, deliver targeted advertisements, or support email marketing campaigns. This information is combined with data we collect to improve your experience.

How We Use Your Information We use your information to:

  • Process and fulfill your orders, including shipping, returns, and customer support.

  • Manage and personalize your account experience.

  • Send promotional emails, newsletters, or special offers, if you have opted in to receive marketing communications.

  • Conduct data analytics to improve our website, products, services, and marketing strategies, including targeted email campaigns.

  • Prevent fraud, secure our website and services, and comply with legal requirements.

  • Deliver targeted advertisements based on your interests and browsing activity (subject to opt-out rights below).

How We Share Your Information We do not sell your personal information as defined under the CCPA or UCPA. We may share your information with:

  • Service Providers: Trusted third parties who assist with payment processing, shipping, website hosting, email marketing, or analytics. These providers are contractually obligated to protect your information and comply with applicable laws.

  • Legal Requirements: Law enforcement, regulators, or other parties when required by law, such as to comply with a subpoena, court order, or obligations under the CCPA or UCPA.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets involving Kraken Nutrition, your information may be transferred to the acquiring entity, subject to applicable legal protections.

  • Marketing Partners: With your consent, we may share limited information with partners for promotional purposes, such as email campaigns or targeted advertising.

Disclosures of Personal Information in the Preceding 12 Months (CCPA Requirement) In the preceding 12 months, we have disclosed the following categories of personal information to service providers and contractors for business purposes (e.g., order fulfillment, analytics, hosting): identifiers (e.g., name, email, IP address), commercial information (e.g., purchase history), internet/electronic activity (e.g., browsing data), geolocation data (approximate), and professional/employment-related information (if applicable). If no such disclosures occurred in a given period, we will state that fact upon request or in updates to this policy. We have not disclosed personal information for purposes other than business purposes or as described herein.

Cookies and Tracking Technologies We use cookies and similar technologies to enhance your experience, analyze website performance, and deliver personalized content and advertisements. These include:

  • Essential Cookies: Necessary for website functionality, such as maintaining your shopping cart or login session.

  • Analytics Cookies: Help us understand how visitors interact with our website to improve our services and marketing efforts.

  • Marketing Cookies: Enable personalized ads and email campaigns based on your interests.

You can manage cookies through your browser settings or opt out of non-essential cookies via our website’s cookie consent tool. We honor Global Privacy Controls (GPC) signals where applicable for opt-out of sale/sharing. California and Utah residents have additional rights to opt out of targeted advertising and certain data uses under the CCPA or UCPA (see “Your Privacy Rights” below).

Data Retention We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, or resolve disputes. For example, account information is retained for the duration of your account’s existence, and purchase data may be kept for up to seven years to comply with tax and accounting requirements.

Data Security We implement reasonable security measures, including encryption and secure servers, to protect your personal information from unauthorized access, loss, or misuse. However, no online transmission or storage method is entirely secure, and we cannot guarantee absolute security.

Your Privacy Rights Depending on your location, you may have the following rights regarding your personal information:

General Rights

  • Access: Request a copy of the personal information we hold about you.

  • Correction: Request updates to inaccurate or incomplete information.

  • Deletion: Request deletion of your information, subject to legal obligations.

  • Opt-Out: Unsubscribe from marketing communications by clicking the “unsubscribe” link in emails or contacting us.

  • Restrict Processing: Request that we limit how we process your information, where permitted by law.

  • Data Portability: Request your data in a structured, machine-readable format.

California Residents (CCPA) Under the California Consumer Privacy Act (CCPA, as amended), you have additional rights, including:

  • Right to Know: Request details about the categories of personal information we collect, use, disclose, or share (including to service providers/contractors), and the purposes for these activities (covering up to January 1, 2022, if retained longer than 12 months).

  • Right to Delete: Request deletion of your personal information, subject to certain exceptions.

  • Right to Opt-Out of Sale/Sharing: Request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. Note: We do not sell your personal information as defined by the CCPA.

  • Right to Limit Use/Disclosure of Sensitive Personal Information: If applicable (we do not collect sensitive PI such as precise geolocation or health data directly, though inferences from purchases may apply).

  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

Utah Residents (UCPA) Under the Utah Consumer Privacy Act (UCPA, as amended), you have rights including:

  • Access, deletion, data portability, and opt-out of targeted advertising or sale of personal data.

  • Correction: Request correction of inaccurate personal data (effective July 1, 2026, but we will honor requests consistent with this right).

  • Opt-out of targeted advertising (via our cookie consent tool or by contacting us).

To exercise these rights, contact us at support@getkrakennutrition.com. We will verify your identity and respond within 45 days (extendable by 45 days if needed), as required by the CCPA or UCPA. You may designate an authorized agent, subject to verification.

Third-Party Websites Our website and services may include links to third-party sites, such as social media platforms. We are not responsible for their privacy practices or content. Please review their privacy policies before providing personal information.

Children’s Privacy Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children under 13, in compliance with the Children’s Online Privacy Protection Act (COPPA). If we discover we have collected such information, we will promptly delete it. Contact us at support@getkrakennutrition.com if you believe we have inadvertently collected information from a child under 13.

International Data Transfers If you are located outside the United States, your information may be transferred to and processed in the United States or other countries where our service providers operate. We take steps to ensure such transfers comply with applicable data protection laws (e.g., standard contractual clauses or other safeguards where required for GDPR/EEA residents). Contact us for details on safeguards.

Changes to This Privacy Policy We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website with a revised “Last Updated” date and, where appropriate, by email. Continued use of our services after changes constitutes acceptance.

Contact Us For questions, concerns, or to exercise your privacy rights, please contact us at: Email: support@getkrakennutrition.com

Last Updated: January 14, 2026