Cookie Policy

Kraken Nutrition ("we," "us," or "our"), including our parent company, subsidiaries, and affiliates, uses cookies and similar tracking technologies on GetKrakenNutrition.com (the "Website") to enhance your browsing and shopping experience, enable core e-commerce functions (such as purchasing nutrition supplements and managing subscriptions), analyze site performance, and support personalized marketing where permitted.

This Cookie Policy explains what cookies and similar technologies are, the types we use, how we use them, and your choices for managing them. It forms part of our broader Privacy Policy (available at getkrakennutrition.com/privacy-policy), which details our overall data practices, including under the Utah Consumer Privacy Act (UCPA) and other applicable laws.

By continuing to use the Website, you acknowledge our use of cookies as described here. You can manage or withdraw preferences at any time via the options outlined in Section 5.

1. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device (computer, smartphone, etc.) by websites you visit. They help sites remember information about your visit, such as login details, cart contents, or preferences.

We also use similar technologies, including pixels, web beacons, local storage, and tracking scripts (collectively called "cookies" here), to collect and process data for similar purposes.

2. Types of Cookies We Use

We categorize cookies based on their function. The table below provides examples (specific cookies may vary; we regularly scan and update this information):

Category Purpose Examples Can be disabled? Typical duration
Essential Strictly necessary for Website functionality (e.g., browsing products, adding to cart, secure checkout, subscription management). Session cookies for shopping cart; authentication for login. No (required for core services) Session or short-term
Performance & Analytics Collect anonymized data on site usage to improve performance, such as page views, navigation paths, and load times. Google Analytics; heatmap tools. Yes Up to 2 years
Functionality Remember preferences to enhance your experience (e.g., saved cart, viewed items, subscription settings). Cart persistence across visits; preference storage. Yes Up to 1 year
Advertising & Targeting Enable personalized ads on our site and third-party sites, measure ad effectiveness, and support promotions (e.g., subscription discounts). Google Ads pixels; Meta (Facebook) pixels; retargeting tags. Yes Up to 1 year

3. How We Use Cookies

We use cookies to:

  • Enable essential e-commerce features like secure purchases, cart management, and subscription handling.

  • Analyze anonymized usage to optimize site performance and user experience.

  • Personalize recommendations (e.g., suggesting supplements based on browsing).

  • Deliver and measure targeted advertising (e.g., retargeting for promotions).

  • Enhance security (e.g., fraud detection during checkout).

We do not intentionally collect sensitive personal information (e.g., health data beyond what's necessary for orders) via cookies without explicit consent where required. We comply with applicable laws, including the Utah Consumer Privacy Act (UCPA).

4. Third-Party Cookies

Third parties may set cookies through our Website, including:

  • Analytics providers (e.g., Google Analytics for traffic insights).

  • Payment processors (e.g., Stripe for secure transactions—typically essential).

  • Advertising partners (e.g., Google Ads, Meta for campaign tracking and retargeting).

These parties process data per their own policies (links provided where possible). We choose partners that follow strong privacy standards.

5. Your Choices and Controls

You can manage cookies in several ways:

  • Cookie Consent Banner: Our banner lets you accept all, customize (e.g., opt out of analytics/advertising), or reject non-essential cookies. Essential cookies remain active for site functionality.

  • Browser Settings: Block or delete cookies via your browser:

    • Chrome: Settings > Privacy and security > Cookies and other site data.

    • Firefox: Preferences > Privacy & Security > Cookies and Site Data.

    • Safari: Preferences > Privacy > Manage Website Data.

    • Note: Blocking essential cookies may limit features like checkout or subscriptions.

  • Opt-Out Tools: For advertising cookies, visit:

    • Network Advertising Initiative: optout.networkadvertising.org

    • Digital Advertising Alliance: optout.aboutads.info

  • Global Privacy Control (GPC): We honor GPC signals (where implemented) to opt out of data sales/sharing for targeted advertising under applicable laws like UCPA/CPRA.

  • Do Not Track: We do not currently respond to browser DNT signals due to lack of a universal standard, but we respect other opt-outs above.

Changes to preferences may take effect immediately or on your next visit.

6. Data Sharing and Privacy

Cookie-collected data may qualify as personal information under laws like the UCPA (or CCPA if applicable). We handle it per our Privacy Policy (getkrakennutrition.com/privacy-policy), including sharing with affiliates, service providers, or partners for the purposes above—with safeguards and only as permitted by law.

7. Updates to This Policy

We may update this policy for changes in practices, technology, or laws. The "Last Updated" date will reflect revisions. Continued use after changes means acceptance.

8. Contact Us

For questions about cookies or this policy, contact us at: Email: support@getkrakennutrition.com

We aim to respond within 5 business days.

Last Updated: January 14, 2026