Accessibility Statement
Kraken Nutrition ("we," "us," or "our"), including our parent company, subsidiaries, and affiliates, is committed to digital accessibility for individuals with disabilities. We aim to provide an inclusive online experience for all users, including those with visual, auditory, motor, cognitive, or other impairments. This aligns with our obligations under Title III of the Americans with Disabilities Act (ADA), which applies to e-commerce platforms as places of public accommodation, and follows recognized international standards.
Our goal is to ensure that visitors can fully browse products, learn about our nutrition supplements, add items to carts, complete purchases, and access support resources without barriers.
Our Accessibility Standards
We target conformance to the Web Content Accessibility Guidelines (WCAG) 2.2 at Level AA, the current W3C standard (published October 2023, with updates). This builds on WCAG 2.1 AA (commonly referenced in ADA enforcement) and includes enhanced criteria for mobile usability, cognitive accessibility, and motor impairments.
Key WCAG principles we address include:
Perceivable — Text alternatives (e.g., alt text for product images and icons), sufficient color contrast (at least 4.5:1 for normal text), and captions/transcripts for videos.
Operable — Full keyboard navigation, visible focus indicators, and operable controls for shopping features like search, filters, cart, and checkout.
Understandable — Clear, consistent navigation; predictable interactions; and readable, plain-language content.
Robust — Compatibility with assistive technologies (e.g., screen readers like JAWS, NVDA, VoiceOver).
We prioritize WCAG 2.2 success criteria, such as minimum target sizes for interactive elements and better focus visibility, to improve usability for a broader range of users.
Measures We Take to Support Accessibility
Accessibility is integrated into our ongoing processes:
Accessibility is considered from design through development and content updates.
We perform regular audits using automated tools, manual testing, and real-user evaluations with assistive technologies.
Our development and content teams receive periodic training on current best practices.
We actively solicit and incorporate user feedback to identify and fix barriers.
We test across major browsers (Chrome, Firefox, Safari, Edge) and devices, including zoomed/resized views (up to 200%+ without loss of functionality).
For third-party integrations (e.g., payment processors, subscription tools, analytics), we select accessible options and monitor their compliance.
Known Limitations and Ongoing Improvements
While we strive for full accessibility, some areas may have partial limitations as we continue remediation:
Certain legacy or third-party embedded content (e.g., older videos or external widgets) may lack complete captions or optimal compatibility.
Complex dynamic features (e.g., interactive product configurators or live filters) may have intermittent issues with specific assistive technologies.
We maintain a prioritized remediation plan, with fixes scheduled based on user impact and severity. Most identified issues are addressed within targeted release cycles (e.g., quarterly updates). If you encounter a barrier, your feedback helps us prioritize.
Feedback and Contact Information
We value your input and want to resolve any accessibility issues promptly. If you face difficulties navigating the site, need alternative formats (e.g., accessible product details), or have suggestions, please contact us:
Email: support@getkrakennutrition.com (please include "Accessibility Feedback" in the subject line)
Contact Form: Visit getkrakennutrition.com/contact-us and select "Accessibility" as the topic.
We aim to acknowledge accessibility-related inquiries within 3 business days and provide a substantive response or resolution plan within 5-10 business days, depending on complexity.
Applicable Laws and Policies
This statement supports compliance with ADA Title III requirements for non-discrimination in e-commerce. We also consider relevant state guidelines in Utah (where we operate), which emphasize plain language, logical structure, and assistive technology support, consistent with federal standards.
We monitor legal and standards updates (e.g., DOJ guidance, WCAG evolutions) and revise this statement as needed. The most current version is always posted here; check the "Last Updated" date.
If any provision is deemed invalid, the remainder remains in effect.
For questions, use the contact details above. Thank you for helping us build a more inclusive experience.
Last Updated: January 14, 2026